Shein, semaglutide, and 8 other words people mispronounced the most in 2024

• This year brought us another slate of words to butcher in the popular discourse.
• Fast-fashion company Shein and Ozempic’s active ingredient, semaglutide, both made the list.
• Here are the top 10 most mispronounced words that dominated conversations this year, according to Babbel.

It’s “SHE-in” — not “sheen.”

2024 brought us another year of mispronounced names and words in the popular discourse, from brands to popular medicine to politicians and high-profile celebrities.

Since 2016, the closed-captioning company The Captioning Group has compiled the list on behalf of the language platform Babbel, bringing together all the terms that newscasters, politicians, and public figures struggled to pronounce correctly on TV.

Esteban Touma, a linguistic and cultural expert at Babbel, told Business Insider this year’s words were a snapshot of the political, cultural, and musical zeitgeist.

Ready to test your pronunciation chops?

In no particular order, here are the top 10 most mispronounced words of the year, according to Babbel’s report.